Stroke Lab is about challenging common, well-established putter norms with innovative ideas that promote better performance. The new Stroke Lab line of putters incorporates a unique new method of weight distribution designed to improve the physical dynamics of the stroke. Most golfers’ putting strokes are inconsistent. Yet most putting technologies focus on improving alignment or improving thequality of roll. They attempt to mask a given stroke’s weaknesses instead of improving those weaknesses. Odyssey’s new Stroke Lab putter line helps improve the stroke through a profound change inweight distribution made possible by an innovative new shaft*. This is a completely new approach to putter weighting, and only Odyssey has it.
“You feel the difference immediately,” said Luke Williams, senior director of putter marketing. “The putterheadmoves freely, smoothly and on a sound path, helping you roll the ball accurately while giving you greater speed-control. ”
“These new putters epitomize what Stroke Lab is all about,” said Sean Toulon, senior vice president and general manager of Odyssey. “Questioning the norm for the purpose of developing putters that perform substantially better to help golfers make more putts.”
Legendary White Hot Feel and Immediate Roll
White Hot is one of the most successful inserts of all time with its revolutionary feel, incredible sound, and iconic performance. We’ve taken White Hot and combined it with our proven Microhinge technology that creates immediate forward roll for more consistent accuracy and distance control.
Stroke Lab Shaft Weighting To Enhance Your Performance
Our revolutionary new multi-material Stroke Lab Shaft is designed for innovative weight distribution. This graphite and steel shaft saves weight that’s relocated into each end of the putter to dramatically change performance dynamics to promote a smoother and more accurate stoke.
The Stroke Lab shaft is a full 40 grams lighter**, made possible by an innovative new multi-material shaft design that combines agraphite body with a steel tip to net out at just 75g, with most of the mass concentrated in the tip. We’ve redistributed thatsaved weight by adding 10g to the head in the form of two sole weights, and adding 30g to the grip-end via a 10g-lighter grip and 40g end-weight.
The effect of Stroke Lab’s innovative weight distribution on the stroke is dramatic. Odyssey studies indicate improvements in the consistency of backswing time, face-angle at impact, ball speed, and ball direction*. Feel for the putterhead becomes more acute, helping the golfer repeat the same, smooth stroke time after time.
Stroke Lab putters are targeted at any golfer who wants to putt better (that’s everyone). The Stroke Lab lineup consists of 10 great shapes -- six mallets and fourblades – all with our newest White Hot Microhinge insert for smooth roll and great feel, in a choice of pistol grip or oversize grip.